How to request and download your Instagram data

Instagram is an app where users post and view photos and videos. If you use Instagram, the app is always gathering data about you.

What data does Instagram collect?

Instagram collects data on just about everything you do on the app – posts you view, like, and comment on, and how you interact with its targeted ads. 

If you want to see exactly the data the company has on you, you can request a file containing the data attached to your account. This data can be very insightful and help you understand the way your Instagram feed operates based on all the data it’s collected about you.

Should you request your Instagram data?

Instagram uses your data to show you content it thinks will keep you scrolling on the app and ads that will tempt you to spend money. When you download your data, you can see all the data Instagram collects (it’s a lot) and become more aware of how the algorithm uses your data to get you to engage with it more. 

Instagram allows you to access your data in either a JSON or HTML format. Both types are generally user-friendly and will show you the same data.  I requested the HTML version and found the file to be very straightforward.

To request the downloadable file, you will need to know your Instagram username and password. 

How to request your Instagram data:

1. Click the icon with three horizontal lines in the corner of your screen.
2. Click Your Activity.
3. Click Download Your Information.
4. Click Request a download.
5. Select what you would like to download. You can choose to download only certain aspects of your profile, like only your photos and messages, or you can download a complete copy, which will provide you with all of your data.
6. Verify that the email Instagram has on file is correct. Select between an HTML or JSON format for your data (both are user-friendly and readable by most devices). Select the media quality and the date range of the data you are downloading. Click Submit Request.

It may take up to 30 days to receive the email with the link to the file containing your data. After you receive and open the file, you can save it to your computer and always have access. Depending on how large the file is, it may take up storage space in your memory. I purchased a cheap flash drive, and put all of my social media data on there. 

If you are having trouble requesting your data, or don’t have the password to access your account, you can visit Facebook’s help center, where you can make a case under the Privacy Rights section to receive assistance in accessing your data.

Read: What to know about Threads’ data privacy policy