Senators Markey & Cassidy Introduce COPPA 2.0, a Bipartisan Kids Privacy Bill

COPPA 2.0 brings the U.S.’s federal law protecting kids and their personal data online up to date for the 21st century.

Children need special protections online.

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COPPA 2.0 updates the Children’s Online Privacy Protection Act to better protect kids’ privacy online. The original COPPA law was passed in 1998 and requires companies to alert parents before gathering data on children under 13 and get their consent. The newly introduced COPPA 2.0 makes some important updates to that law. 

Here’s what COPPA 2.0 will do to protect kids’ privacy online:

  • Ban targeted advertising to kids and teens.
  • Stop companies from collecting personal data from users under 17 without consent.
  • Allow parents and kids to delete personal information that a company holds about them.
  • Establish a new division at the FTC focused on how companies market to kids and teens.

U.S. PIRG has endorsed COPPA 2.0 as an important move towards a safer internet that serves its youngest users better. 

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R.J. Cross

Director, Don't Sell My Data Campaign, PIRG

R.J. focuses on data privacy issues and the commercialization of personal data in the digital age. Her work ranges from consumer harms like scams and data breaches, to manipulative targeted advertising, to keeping kids safe online. In her work at Frontier Group, she has authored research reports on government transparency, consumer debt and predatory auto lending, and has testified before Congress. Her work has appeared in WIRED magazine, CBS Mornings and USA Today, among other outlets. When she’s not protecting the public interest, she is an avid reader, fiction writer and birder. Though she lives in Boston, she will always consider herself a Kansan at heart.

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