Rainbow Road children’s books: 260,000 recalled over choking hazard

Books were sold at stores and school book fairs nationwide

Consumer alerts

Courtesy of CPSC | Public Domain

Make Believe Ideas has recalled seven of its Rainbow Road board books for children. The books are bound with plastic rings. The company has received complaints of the plastic rings detaching, which poses a choking hazard, the Consumer Product Safety Commission announced. No injuries have been reported.

The titles affected are: Animal Counting, Dinosaur’s First Words, Old MacDonald Had a Farm, Rainbow Road Book Box, There Was an Old Lady Who Swallowed a Fly, Things that Go!, Unicorn’s Colors and Where’s My Bottom?

The books were sold from March 2022 through August 2023 at stores nationwide, including Target, Barnes & Noble, Sam’s Club, Amazon and others, and at school book fairs nationwide. Books sold for $10 to $11; box sets sold for about $21.

Consumers should take the books away from children and contact Make Believe Ideas for a gift card refund.

If you have a serious incident with a product,
you can alert the CPSC by filing a report
on saferproducts.gov


To check whether an item you’re considering
buying or already have has been recalled,
go to cpsc.gov/recalls


Teresa Murray

Consumer Watchdog, U.S. PIRG Education Fund

Teresa directs the Consumer Watchdog office, which looks out for consumers’ health, safety and financial security. Previously, she worked as a journalist covering consumer issues and personal finance for two decades for Ohio’s largest daily newspaper. She received dozens of state and national journalism awards, including Best Columnist in Ohio, a National Headliner Award for coverage of the 2008-09 financial crisis, and a journalism public service award for exposing improper billing practices by Verizon that affected 15 million customers nationwide. Teresa and her husband live in Greater Cleveland and have two sons. She enjoys biking, house projects and music, and serves on her church missions team and stewardship board.