How health insurance plans get around the law that regulates their profits

Consolidation among health plans, hospitals, and pharmacy sectors undercuts the cost-containment tool we've relied on for years.

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You go to a restaurant and order a meal. The menu says 80% of what you pay goes to food and cooking. But the restaurant also owns the farm, the delivery truck, and the kitchen equipment company, charging itself triple the market rate for all of them. Technically, 80% went to “food-related costs.” Your wallet doesn’t know the difference.

That’s essentially what vertically integrated health insurers are doing with your premium dollars. And thanks to this trickery, they’re doing it while staying technically compliant with a law designed to keep health insurance premiums down.

The law that was supposed to protect you

Insurers collect premium dollars to pay the health care bills (known as claims) for their beneficiaries. To keep the insurers honest, we need to make sure that those collected sums are spent on the care people need, not the companies’ overhead. That’s why, under the Affordable Care Act, health insurers are required to spend at least 80% of the premium dollars on medical care and quality improvements, not administrative expenses or profit. Large group insurers have to spend at least 85%. This requirement is called the Medical Loss Ratio, or MLR.

How the law protects patients by requiring health insurance plans to spend your premium dollars on your care

The Medical Loss Ratio (MLR) was implemented in 2011 to get consumers better value for their health insurance premium dollar.

In 2010, the federal government found that too many premium dollars were being spent on “administrative costs and profits, including executive salaries, overhead, and marketing.” They discovered over 20% of consumers who purchased coverage in the individual market had plans that spend more than 30% and sometimes up to 50% of premium dollars on administrative costs. That meant that there was less money to pay the health care claims of their beneficiaries. 

The MLR rule also established a way for the consumers to get their money back if the insurer doesn’t spend the full 80-85% on claims and quality improvements. It requires an insurer to send rebates back to policyholders. That holds the insurers accountable to the MLR. And in fact, a total of $11.8 billion in rebates have already been issued to individuals and employers between 2012 and 2023.

But in today’s health care marketplace, some insurers have found a way to meet the MLR requirements but still grow their larger network’s income. That means consumers might not really be getting the value we have come to expect for our premium dollars.

Today’s health insurance plans no longer operate independently.

Vertical integration is a strategy where a parent company owns or controls entities that offer the different elements of the supply chain. For example, our restaurant analogy where the restaurant owned the farm, delivery truck, and other parts of the chain. In health care, vertical integration has become increasingly common: over the last 10 years, there has been a doubling of the number of physicians working for larger health systems, instead of running independent practices. In fact, we now have over half of U.S. physicians employed by these integrated systems. It’s not just Insurers and providers that are vertically integrated. Today consolidated systems include pharmacy benefit managers (PBMs), home health agencies, ambulances and data firms. 

Some examples of integrated health care companies
  • CVS Health owns Aetna (a major insurer), CVS Caremark (a pharmacy benefit manager), and Oak Street Health (a physician group). 
  • UnitedHealth Group owns UnitedHealthcare (insurer) Optum Health (physician group offering outpatient care), and Optum Rx (pharmacy benefit manager). 

Similar to the restaurant example, when a parent corporation controls the insurer, the pharmacy, and the doctors, it also controls the prices each of those entities charges. 

Integrated insurers increase profits for their parent company while still complying with the law

When an insurer pays for care, those payments count toward the 80% MLR threshold. When providers owned by the parent company inflate their prices above fair market rates, the inflated payment still counts as a “medical expense” under MLR rules. The insurer might be technically losing profits by paying more for those medical expenses, but those higher payments flow right back into the parent company’s pocket through the providers’ door. The providers can be paid more because they aren’t limited in the same way the MLR limits insurers’ profits.

The result is that the insurer appears to meet the 80% MLR threshold on paper. Yet, it avoids having to issue premiums rebates, and still generates profit to the parent company through its subsidiary entities. 

The evidence
  • A 2025 study conducted by Brown University’s School of Public Health found that UnitedHealthcare pays more for the same services to its own physician practices than others in the same region (between 17% and 61% more).
  • A 2024 STAT investigation found similar results: UnitedHealthcare paid 13 of 16 Optum practices, United Healthcare’s own physician offices, more than other providers in the same market (between 3% -111% more).
  • An audit report conducted by the Tennessee Department of Commerce and Insurance revealed that Caremark, the PBM subsidiary of CVS, reimburses its own CVS pharmacies at higher rates for 18% of the medications sampled than what they paid to other pharmacies.

What this means for you and your insurance premium costs

With vertical integration, health care dollars flow between the various entities in the health system. We can no longer expect the Minimum Loss Ratio and subsequent rebates to make sure our premium dollars assure high value (good quality at low cost) care.  When insurance companies are part of a parent company that owns more parts of the healthcare system, the MLR cost-containment tool can’t do its job. What’s the result?

  • Your premiums likely get more expensive to cover the higher payments charged by the system’s providers.
  • You may have fewer choices as independent doctors, pharmacies, and clinics struggle to compete with companies owned by larger systems.
  • Health care spending overall increases as vertically integrated companies shift money to avoid cost containment regulations, like the MLR. 

Solutions for a return to cost-savings

Advocates and researchers have identified several policy solutions to address rising costs caused by vertical consolidation

  • MLR Reform: To more effectively protect against MLR gaming, CMS could require parent companies to disclose the transfer prices — the rate a parent company charges its own affiliated subsidiaries. Regulators currently have little visibility into how much these transfer prices are marked up, since there is currently not enough comprehensive data. CMS could close this gap by requiring transfer price disclosure and establishing benchmarks to contain cost, as researchers have proposed for Medicare Advantage.
  • Antitrust Enforcement to Target Vertical Integration: Studies show why regulators need to crack down on unhealthy vertical integration through antitrust enforcement. When reviewing mergers, regulators shouldn’t just look at market share and whether prices go up. Antitrust evaluations could also consider whether the merger makes it harder for competitors to survive or for new players to enter the market. Hospital mergers don’t just hurt other hospitals; they can also squeeze out less expensive alternatives, such as ambulatory surgery centers.
  • Employer-sponsored insurance: Efforts to implement health care cost containment reforms have been more easily obtained through Medicare regulation under the Department of Health and Human Services. But most of those efforts have not reached  employer sponsored insurance because those health plans are regulated under a different law: ERISA. The Department of Labor is the agency in charge of implementing ERISA. A recent analysis offered ideas on how ERISA could be improved to better address cost containment,including  controlling unreasonable service provider compensation (which may be due to MLR gaming).

PIRG will continue to promote opportunities to improve the value of health care. Addressing MLR gaming and other cost drivers are certainly top of the list.

Authors

Patricia Kelmar

Senior Director, Health Care Campaigns, U.S. PIRG Education Fund

Patricia directs the health care campaign work for U.S. PIRG and provides support to our state offices for state-based health initiatives. Her prior roles include senior policy advisor at NJ Health Care Quality Institute, associate state director at AARP New Jersey and consumer advocate at NJPIRG. She was appointed to the Ground Ambulance and Patient Billing Advisory Committee in 2022 and works with patient advocates across the U.S. Patricia enjoys walking along the Potomac River and sharing her love of books with friends and family around the world.

Chinmayee Lanka

Health care intern, Summer 2026

Chinmayee attends George Washington University in Washington, D.C.  and is studying public health.