Coalition Launched To Protect Retirement Savings from Wall Street Loopholes

We've joined AARP, the Consumer Federation of America, AFL-CIO, Americans for Financial Reform and other leading groups to support an imminent Department of Labor rule to require retirement advisors to put consumers first. Wall Street brokerages and insurance companies have already launched a fierce lobbying attack, since they've been using loopholes to put themselves first to the tune of an estimated $17 billion/year by pocketing what should be your retirement income.

We’ve joined AARP, the Consumer Federation of America, Consumer Reports, the AFL-CIO and other unions, Americans for Financial Reform, Better Markets and other leading groups to support an imminent Department of Labor rule proposal. The coalition’s new website at explains the issues.

The rule will require retirement advisors (broker-dealers, insurance agents, others who provide retirement advice or sell retirement accounts) to put consumers first by establishing what is known as a “fiduciary duty” to their customers. It’s become more important to enact a rule like this since every year more and more workers face the responsibility of managing their own retirement savings, as defined-benefit pensions are replaced by defined-contribution or self-funded savings plans in the form of 401-ks and IRAs.

The proposal must be reviewed first by the Office of Management and Budget; after OMB sign-off, it will go out for public comment.

Wall Street brokerages and insurance companies have already launched a fierce lobbying attack, since they’ve long been putting themselves first by pocketing a significant chunk of what should be your retirement income by charging excessive fees or switching you from efficient retirement plans into ones that reward them more. Academic studies estimate the cost to the public at up to $17 Billion each year. Wall Street’s massive lobbying associations — The Financial Services Roundtable (FSR), the Securities Industry and Financial Markets Association (SIFMA) and the Investment Company Institute (ICI) — defeated a similar proposal during OMB review in 2010.

As AARP’s David Certner told Tara Siegel Bernard for her excellent New York Times explainer on the proposal last week titled “Making Brokers Toe the Mark:”

“The financial services industry’s resistance to the rule has ‘been constant and it’s been heavy, and they have already spent a fair bit of money preventing this rule from seeing the light of day. Unless the rule is completely watered down, I’d expect that to continue.’”

Tara’s story explains how loopholes in the law allow Wall Street’s brokers and agents to ignore fiduciary duties that apply currently only to a relatively small number of investment advisors. She also references a recent White House memo based on academic analysis of the rule proposal:

“’The current regulatory environment creates perverse incentives that ultimately cost savers billions of dollars a year,’ said the memo, dated Jan. 13, from Jason Furman, chairman of the White House’s Council of Economic Advisers, and Betsey Stevenson, a council member. And ‘many firms have organized themselves on the basis of capturing conflicted payments rather than the delivery of high-quality advice,’ they added.”

She goes on to interview one of the professors who co-authored one of the studies cited by the White House:

“‘They are influenced by how much they are paid, and larger payments can tilt a broker’s advice towards poor-performing funds,’ said Susan Christoffersen, one of the co-authors [of an academic study].”

Wall Street’s attack, so far, is following the same lines as in 2010. First, they are claiming that they won’t be able to provide advice to average Americans, who will be priced out of the market. Second, Wall Street brokers are hiring Wall Street lawyers to issue “studies,” as Debevoise and Plimpton did this week for the powerhouse Financial Services Roundtable. Third, they claim Labor needs to wait for the SEC (they don’t).  Finally, the big firms are dangling rural agents out on the front lines of their attack, rightly deciding that Congress may find these “small businesses” more sympathetic than they are.

Over at, you can study the Problem, learn the Solution and Take Action. The coalition’s “News and Resources” pages rebut the industry’s tired, special-interest, self-serving arguments, for example, their claim that middle class consumers will be on their own:

{MYTH] If brokers choose not to continue providing recommendations under the new rule, workers and retirees with modest accounts will be stranded without affordable investment advice to guide their retirement planning.

[FACT] In fact, investment advisers already exist who can and do serve middle income clients under a fiduciary standard, giving the lie to the basic premise of this argument. Furthermore, recommendations that are not based on the best interest of the investor do not constitute advice; such recommendations constitute a sales pitch misleadingly presented as advice. Eliminating such misleading practices will be an important benefit of the rule, not a drawback.

While OMB is often described as “the place regulations go to die,” we don’t believe that will happen this time, even though we fully expect Wall Street to blitz Congress with demands for “Dear Colleague” letters urging the White House and Labor to back down. Further, they’ll probably try to get Congress to pass some sort of law or budgetary restriction to directly prevent Labor from protecting your retirement savings from unfair practices.

Once the proposal gets to the comment stage, we’ll let you know how you can help make Wall Street put consumers first.


Ed Mierzwinski

Senior Director, Federal Consumer Program, U.S. PIRG Education Fund

Ed oversees U.S. PIRG’s federal consumer program, helping to lead national efforts to improve consumer credit reporting laws, identity theft protections, product safety regulations and more. Ed is co-founder and continuing leader of the coalition, Americans For Financial Reform, which fought for the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, including as its centerpiece the Consumer Financial Protection Bureau. He was awarded the Consumer Federation of America's Esther Peterson Consumer Service Award in 2006, Privacy International's Brandeis Award in 2003, and numerous annual "Top Lobbyist" awards from The Hill and other outlets. Ed lives in Virginia, and on weekends he enjoys biking with friends on the many local bicycle trails.