Jon Fox
CALPIRG
San Francisco, CA – The California Public Interest Research Group (CALPIRG) encourages consumers to update Facebook privacy settings in light of the company’s new social search engine, Graph Search. Earlier in January Facebook announced the gradual roll out of their new social search engine that will allow users to search the social network’s collection of user data to find other users with similar interests and provide recommendations based on other’s “likes,” tags and recommendations.
To answer “Most popular pizza restaurants in San Francisco” the new search engine looks at the information provided by Facebook’s one billion users. While the information itself may not be new, Facebook’s new search engine makes it much easier to pull together and access.
“When your friends put a question into Facebook’s new search engine, it searches through every profile and every post,” explained Jon Fox, CALPIRG’s consumer advocate. “Perfect strangers can see everything you have ever liked – anything from a movie to a political party.”
Facebook’s introduction to the new feature stresses that Graph Search respects user’s existing privacy settings. People who have chosen to keep their information private by sharing “likes” and status updates with friends-only, will still be able to keep that information private. However, Facebook does not allow its users to opt-out of appearing from search results entirely, a change that was made to the site’s terms-of-service a month prior to the launch of Graph Search.
The social network’s massive new search engine highlights online threats to consumer privacy. London-based bloger Tom Scott started a Tumblr page called “Actual Facebook Graph Searches,” which includes screenshots of actual Graph Search results. The blog illustrates how Facebook’s new search tool provides the full names, place of residence, employers, photographs and lists of user’s friends and family. Employers or college admissions counselors will now be able to easily search profiles and find out personal information, likes, and preferences users did not intend to share.
While many search results are merely embarrassing, the new search engine can pose serious risk to consumers. CALPIRG warns that the new tool could increase Phishing scams. Armed with the personal information, lists of friends, hometown and college details, provided by Graph Search – criminals will be able to tailor malicious emails to specific users. With the personal introduction, users will be more likely to open the email or click on a link, falling victim to malicious software, phishing scams, and even identity theft.
CALPIRG recommends consumers take a few minutes to update their Facebook account privacy settings in order to control what information is made public and what is not. Facebook users can access their privacy settings by logging into their accounts, clicking on the lock icon in the top menu bar, and then clicking “See More Settings.”
Here are the four recommended actions users can take today to protect themselves:
“The rules have changed since Facebook was first used among friends in college, and so must our online behavior,” said Jon Fox. “New technology can undermine consumer privacy, which means we need to be careful online and mindful of how our online actions makes us look in the real world.”
The California Public Interest Research Group (CALPIRG) is a result-oriented public interest group that protects consumers, encourages a fair sustainable economy, and fosters responsive democratic governance.
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